California Street Studios

October 11, 2010

By Barbara Goldman

California Street Studios

California Street Studios, conveniently located in Newton, MA off the Mass Pike and 10 minutes from Boston, was opened in January 2009. It was created as a rental studio to fill in any downtime between the two photographer owners/partners of Angela Coppola Studios and Paul Saraceno Photography, but there actually has not been much downtime available to the studio’s great credit. Photographers who have rented the space have all had success stories and have spread the word.

The newly renovated 5000-square-foot facility is a white, bright and clean space with a ceiling height of 11.5 ft. to 12.5 ft. There are three shooting areas and one that includes a 21 ft. cyc. The studio is a perfect place for all types of product, fashion and catalogs shoots. “I love that we kept it open and flexible. We can have one huge studio, 3 separate studios or any combo between,” adds Saraceno. In fact, he recently did 9 days of shooting a fashion catalog. He was in the south studio with two sets of laydowns and accessories, while Coppola was shooting the onfigure in the west studio. “No less than 20 people in the studio at any point. It was a blast. A very organized jungle of clothes, says Saraceno.

The studio can get any equipment needed with just a little advance notice and can direct clients to services, including technicians, assistants and retouchers. All studios are daylight with large windows that wrap around the space and have blackout curtains. There is a full kitchen with stainless steel appliances, hardwood floors throughout except for the west studio, which is white. Profoto equipment is available and there is a freight elevator in the studio. Other amenities include: makeup tables and covered rolling racks, WiFi and stereo with ipod hookup. They do not cater but there are catering services nearby, as well as many local options for delivery.

“Our goal is to ensure success for you and your clients delivering the best service in the business,” say Coppola and Saraceno. California Street Studios is obviously getting it right and has become the new star studio for the Boston area. For more information, contact:

California Street Studios
217 California St., Newton, MA 02458, phone: 617-340-2177