Colin McGuire Shoots for Buckeye Nutrition

March 23, 2011


MARS Horsecare US, Inc. recently  signed-off on Fahlgren Advertising Agency’s  “extraordinary horse” concept for its BUCKEYE Nutrition brand of horse feed.  Fahlgren Advertising reached out to photographer Colin McGuire to turn their concept into a reality. The goal for the ad campaign was to tell the story of the quality of the line of feed formulas, thus the “extraordinary horse” concept  of a special horse, like a unicorn or Pegasus. McGuire was selected for this campaign because of his natural style and ability to create mood through lighting., and he also has experience shooting horses. The campaign is running nationally in print ads in equine- interest publications, and several of the images have also been reproduced as huge graphics on MARS’ fleet of distribution trucks. To view more work by McGuire,  visit View behind-the-scenes here.

Fahlgren Agency Credits:
Dennis Brown, Senior Vice-President, Fahlgren Advertising Bill Marconi, Associate Creative Director/Designer, Fahlgren Advertising Mike Sanford, Associate Creative Director/Copywriter, Fahlgren Advertising Retouching by Image Arts,  Sally the Horse

Photographer: Colin McGuire