Leadership Starts Here with Tallgrass Pictures for SDSU

September 11, 2011

By Barbara Goldman

© Jeffrey Lamont Brown

Behind the scenes on SDSU Leadership TV/Print/Web campaign.

San Diego State University Chief Communications Officer, Jack Beresford awarded  Jeffrey Lamont Brown of Tallgrass Pictures LLC the production contract for a comprehensive TV/Print/Web campaign. “We’re thrilled to be a part of their new campaign after producing the 2010 TV commercial, ‘Aztec for Life’,” said Tallgrass Asst. Production Coordinator Aly Bucholz, “which won a silver ADDY, a CASE Gold Award and was recognized by the Wall Street Journal as one of the top college spots of 2010.”  The new commercial is inspired by the famous SDSU basketball chant “I BELIEVE THAT WE WILL WIN!” which was adopted during last years SDSU Men’s Basketball journey to the NCAA Sweet 16. “We are using this chant as a metaphor for San Diego State’s momentum and leadership across all areas,” said director of the spot, Jeffrey Lamont Brown.
To illustrate how deeply SDSU is woven into the fabric of San Diego,  they filmed Aztecs and SDSU supporters across the county. They photographed surfers, nurses, teachers, entrepreneurs to San Diego Mayor Jerry Sanders, and they finished it strong with a single scene that had 500 extras. The production was so big it gained media coverage on NBC, Fox, and other news stations in the city. The 30-second spot will be debuted at the SDSU vs. Washington State football game on September 17th. View here for a sneak preview of the campaign. See more work and blogs from other campaigns at