Spencer Gordon Jumps Into Spring with Oyster

March 5, 2012

By Jacqui Palumbo

© Spencer Gordon

Oyster Spring 2012 "Jump" lookbook<br />

New York-based Spencer Gordon is somewhat of a modern renaissance man. The photographer, filmmaker and web designer thrives on diversity by taking on assignments in a variety of specialties. Whether he is shooting fashion, still-life, portrait, lifestyle or fine art photography, he approaches his subjects with a distinct vision and often, a light-hearted sense of humor. He has worked on projects for Esquire, InStyle, Nike, Snapple, Victoria’s Secret, Yahoo! and Hilton, and he also constantly seeks out new and fresh assignments to work on. By taking the initiative, he sometimes finds assignments in unexpected places, such as his shoot for Brooklyn-based swimwear line Oyster.

Oyster was founded by Francess Jaen and Bianca Lindner in 2010. Their designs “combine classic silhouettes with modern details” and “use unexpected color combinations that aim to flatter real body types.” Gordon came across some their designs while browsing the blog Conversation Dominoes, and was so struck by their style, he cold contacted them via their Web site. They hired him to shoot their new collection.

Their collaboration was a good match. Gordon worked closely with Jaen and Lindner to produce a set of images for their Spring 2012 “Jump” collection, which features jewel tones that are often overlooked by swimwear. They were influenced by dancewear, 1980’s urban culture and music – specifically female characters from early Spike Lee films.

Following in line with their concept, Gordon scouted a local basketball court for the shoot. Jaen says, “We wanted to challenge the idea that swimwear needs to be shot in exotic locations with busty, bombshell models. The Oyster customer is not interested in being overtly sexy, but sex appeal comes through in her confidence.” They worked with natural-looking models that represent a more realistic young, female demographic.

The basketball court not only complemented their ideas, but it served as a graphic prop. The painted lines and shapes on the asphalt harmonized with the color blocking in the swimsuits, a feature that Gordon emphasized by shooting from above. “He had the girls bending their bodies parallel to and at times away from the painted lines and the effect is really striking in the photographs. Keeping the shoot clean and simple really made the colors of the swimsuits pop,”
Jaen comments.

Gordon shot with a Nikon D2Xs with several different Nikon lenses. For lighting, he used a Photoflex Fill and a Nikon SB 900 Speedlight. The images are being used for both editorial and advertising purposes including Oyster’s digital lookbook, press kits, features on various blogs and Web sites such as Refinery and Daily Candy, and an upcoming article in print magazine Foam.

For more of Spencer Gordon’s work, visit his Web site.