Jimmy Williams Shoots Blues Icon John Dee Holeman for Martin Guitar

April 5, 2012

By Jacqui Palumbo

© Jimmy Williams

Spark Agency recently approached music and portrait photographer Jimmy Williams to work on a new campaign for Martin Guitar after seeing his Music Maker series. Williams photographed blues icon John Dee Holeman against a backdrop inspired by an old blues legend. The tale tells how struggling musician Robert Johnson sold his soul to the devil amidst a moonlight rural crossroads in return for mastery over his guitar. He became one of the most influential guitarists to date, later dying a mysterious death at age 27 in 1938. 

Holeman was photographed on a dirt crossroads in North Carolina by where he has lived for most of his 86 years. The reference to the legend of Robert Johnson not only gives a nod to the Holeman’s historic ties with blues genre, but speaks to Martin’s audience with true authenticity.

For more of Jimmy William’s work, visit his Web site.