Coolife Brings Feminine Touch to New SMIRNOFF Campaign

March 21, 2013

By Barbara Goldman

The advertising product, beauty, food and fashion photography  duo of  Coolife ( Carole Beaupré and Pauline Rochas) recently shot a new campaign for SMIRNOFF. Diageo  latched on to the skinny spirits demand and came to the Coolife team to create a feminine touch for the launch of SMIRNOFF’s new product line: “Three Sorbet-Inspired Flavored Vodka Specialties To Stimulate The Tastebuds, But Not The Waistline.” The SMIRNOFF sorbet light vodkas deliver reduced-calorie, natural flavor for refreshingly light tasting cocktails just in time for summer. Coolife brought their wonderfully creative fine art sensibilities to produce a dreamy effect for the project. They did the photography and retouching that included image assembly, special effects, & manipulation.  All was done in house.  Read more about the new SMIRNOFF launch here and see more of the creative vision of Coolife at their site,