Weekly Contest Winner: Craig Kempf

July 12, 2013

By Jacqui Palumbo

Urinary incontinence is not a topic that most women freely discuss, so this advertisement for Zipper Urogynecology, photographed by Craig Kempf, needed a lighthearted approach to the subject. Kempf shot on location in front of a golf course pond to allude to a victory for both the golfer and her bladder. Kempf says, “Humor is a big part of the campaign and adding a humorous touch to the series has made a once taboo subject one that is easier to discuss and treat.” Two of the ads appeared on the Jay Leno show.

Craig Kempf splits his time between Melbourne, New York and Haiti. For more of his work, visit his Web site.