Totally Rad! Offers Discount to PhotoServe and WPPI Members for Replichrome

October 7, 2013

By Barbara Goldman

© Replichrome

Replichrome from Totally Rad! Inc. emulates the tones and color palette of film.

Totally Rad! Inc.  has announced the introduction of Replichrome, a set of 134 presets and camera profiles for Adobe Lightroom and a revolutionary advancement in digital image processing technology. Replichrome allows photographers to process digital images that truly resemble a variety of traditional films with unprecedented accuracy.  Totally Rad! created Replichrome to meet the needs of professional photographers who want their digital images to have the subtle tones and classic color palette of film.

 Totally Rad! Inc.  is now offering all members a 15% discount  on Replichrome.  To enjoy this discount and so many other benefits and savings from industry vendors,  Join PhotoServe and Become a Member.

“Each variety of film is unique and we wanted to give users the truest film experience possible with digital images,” said Doug Boutwell, CEO and Founder of Totally Rad! Inc. “The process we used to create Replichrome was truly scientific. We began this project over three years ago, using 19 different cameras, film from around the world and thousands of images, all processed at three different labs and on two scanners to ensure we truly captured all of the nuances of each film stock in Replichrome,” said Boutwell.

 Research and development of Replichrome began on Oct. 26, 2010 and utilized:

 –        19 cameras, including models from Canon, Nikon, Fuji, Olympus and other leading brands
–        137 rolls of film, sourced from California, New York, Colorado, Michigan, Pennsylvania, Indonesia   and Bulgaria
–        More than 4,400 images
–        Two versions of Adobe Lightroom and 3 versions of Adobe Photoshop
–        Four Color Checkers
–        3,600 watt seconds of lighting
–        16 locations photographed
–        12 Models
–        13,294,118,900 bytes of film scanned continues to find discounts and benefits that provide great savings for all participating members.