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Fredrik Clement Shoots Merrell Shoe Campaign

May 18, 2015

By Barbara Goldman

© Fredrik Clement

Merrell Crestbound campaign.

Copenhagen-based sports, action photographer Fredrik Clement shot the newMerrell campign for their new Crestbound brand of hiking shoes. Clement shot shot last year in Drakensberg, South Africa. He worked with the agency Hill Holliday, Boston with Creative Director David Wall and, Art Buyer Carolyn Dowd. The stalwart CD even flew to the location the night before in a helicopter and spent the night in cave to get first light. Now that’s devotion to your work. See much more Fredrik Clement’s sports, adventure and documentary projects at his site, www.fredrikclement.com.


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