Fredrik Clement Shoots Merrell Shoe Campaign
May 18, 2015
Copenhagen-based sports, action photographer Fredrik Clement shot the newMerrell campign for their new Crestbound brand of hiking shoes. Clement shot shot last year in Drakensberg, South Africa. He worked with the agency Hill Holliday, Boston with Creative Director David Wall and, Art Buyer Carolyn Dowd. The stalwart CD even flew to the location the night before in a helicopter and spent the night in cave to get first light. Now that’s devotion to your work. See much more Fredrik Clement’s sports, adventure and documentary projects at his site, www.fredrikclement.com.