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Scott Lowden Captures Erickson Living and New Branding for Vegas Fashion Show Mall

June 17, 2015

By Barbara Goldman

© Scott Lowden

Erickson Living campaign for senior communities.

Advertising photographer Scott Lowden, based in Atlanta, has been having a very busy 2015. Erickson Living, one of his regular clients, tasked him with capturing vibrant indoor scenes surrounded by a snowy winter wonderland visible through the windows. Erickson Living is a leader in vibrant senior living communities in 10 states. Lowden photographed actual residents, and with the help of a local set designer, a 60-foot condor, fake trees, snow banks and precise coordination, he managed to get snow once again on the Bostonians he photographed.

Lowden also did work for Atlanta ad agency House of Current. He photographed a new branding campaign for Vegas household name Fashion Show Mall. Aside from the stills, this project required Lowden to direct and capture video that will inaugurate the new 90-foot tall video screens that line the Vegas Strip. This production required coordinating 25+ crew members, using his favorite lighting gear from LA, a DP with feature-film experience and his crack team and shooting top talent. Seeh more of Lowden’s latest campaigns that also include work for Children’s Healthcare of Atlanta and Ripple IT here. See Scott Lowden’s site at www.scottlowden.com. He is represented in Atlanta by RepGirl.com.

© Scott Lowden/ Las Vegas Fashion Show Mall.


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