Photoserve

News

Scott Witter Photograph of Janet Evans Gets Wheaties Box Honors

June 3, 2016

By Barbara Goldman

© Scott Witter

Olympic swim champion Janet Evans graces the cover of a Wheaties box.

Los Angeles-based celebrity, sports,entertainment and fashion photographer Scott Witter landed a dream job recently. A few years ago Witter had an assignment through advertising and PR agency French West Vaughn for Arena Swimwear USA. The assignment focused on shooting Arena’s latest high-performance swim suits, warm-up clothes and training gear featuring Olympic athletes who are sponsored by the company: Janet Evans, Rebecca Soni, and Eric Shanteau. Witter focused on Olympic swim champion Janet Evans with two kids for Swim America, a non-profit organization that promotes learning to swim for people of all ages. Evans is a former competition swimmer who specialized in distance freestyle events. She was a world champion and world record-holder, and won a total of four gold medals at the 1988 and the 1992 Olympics.

Fast forward. Recently, Wheaties was looking for an image to use for their cereal box promotion of honored athletes. They found Witter’s image via a Google search, which led them to his 2012 blog post for Arena. swimwear. Wheaties purchased the image from Witter’s rep and stock Agency Redux Pictures. His image of Janet Evans is now one of the honored images that graces the Wheaties box.of outstanding world-champion athletes. The image is getting tremendous promotion from the General Mills Blog, the LA Times Sports Section and NBC Sports.


© Scott Witter/Olympic Champion Janet Evans for Wheaties.


COMMENTS