“Supporting the Arts” Campaign Using Cade Martin’s Image wins Gold Award
April 19, 2017
The image, “Supporting the Arts,” is the result of a project with RP3 for Norfolk Southern Railway. Norfolk Southern has been a titan of American industry for over 35 years, with roots in some of the Eastern United State’s first railroad companies. To promote and recognize their support for the performing arts, Cade Martin worked with Jean-Pierre Bovie, Creative Director at RP3. Martin shares, “For this dramatic, photo-driven print ad I worked with a ballet dancer to have her shadow create the shape of a horse, which mimics the logo of the railway. With a clean background, the final image is uncluttered and focused like a spotlight. The juxtaposition of art and industry was interesting to conceptualize and capture.”
For their efforts, this ad received a Gold award at the annual American Advertising Awards DC, held at The Newseum.