Nick Garcia Shoots #ProgressMakers Campaign in Remote Brazil Areas
October 23, 2016
Trusted for his sensitivity for portraiture work, Colombian photographer Nick Garcia traveled to three remote areas in Brazil to capture Citibank’s involvement with sustainable development projects. During the three-week assignment, Nick worked with Ogilvy Brasil’s creative and production teams, photographing the hopeful images of Citibank’s progress-making clients and local residents.
“Nick’s versatility made him a great choice for telling our stories in Brazil, which required an eclectic mix of portraits, landscapes, and a bit of photojournalism as well,” says Roy Schecter, Citibank’s production consultant. “His photographic skill matched his ability to work in close harmony with our ad agency’s art director and to blend in effortlessly with everyone on the team. These are extra-valuable qualities when you’re working under sometimes stressful conditions in an unfamiliar part of the world. And Nick’s feeling for people and places is evident in the final product.”
The assignment took him to Caetite in the state of Bahia, where ‘renova energia’ is growing to meet the country’s increased demand for renewable energy. Then, Nick traveled to Araxa, in the state of Minas Gerais, to photograph the improved living conditions of the region’s residents through their access to commercial goods brought by Citibank’s partner, Zema. Finally, Nick was able to visit the Piracanjuba plant at Bela Vista in the state of Goias. Piracanjuba is one of the five largest dairy producers in the country and an example of corporate responsibility through the support of local dairy producers.
Relying on the production services provided by FernandaGallardo.com, Nick traveled throughout the country and connected with locals, creating a gallery of images that have been used by Citibank for their #ProgressMakers campaign. Some of the images can be previewed at https://www.citibank.com.br/progresso/