Jennifer Rocholl Shoots for Bright Lite Magazine
September 28, 2017
I was asked to put together an underwater shoot for Bright Lite Magazine’s water issue that was coming out in July. Bright Lite is a “for girls, by girls” magazine for tweens ages eight to 15. The creative direction from the magazine was a Virgin Suicides look with a slightly 90s vibe.
My wardrobe stylist Simona Sabo (@ceemona) and I put together a mood board and went vintage/thrift store shopping. Since the clothes were going to be submerged in a chlorine-filled pool, we knew that borrowing outfits was out of the question.
I have a relationship with shoe company Vans, and they graciously donated customizable shoes that the models doodled on. The models were a blend of professionals and real people. I picked up a snorkel mask and a Meikon underwater housing for my camera and we had a few shiny boards aimed down into the water—that was about all the equipment we had. This was my second underwater shoot, so I had picked the brain of a friend of mine that specializes in underwater imagery. My 1st assistant also had underwater experience so he brought the necessary weight belts which really helped me out so I wouldn’t have to struggle to stay in place while I shot. It was a quiet but magical wonderland underwater.
Once we submerged, it was quiet but magical. Usually, on my shoots, I love hair and clothing flying in the wind so those elements floating underwater was like another level of that. The girls had so much fun jumping into the water and swimming and twisting around. We couldn’t have asked for a better cast!
For post, I worked on the color profiles in Lightroom. I know the Bright Lite paper is a very thick, yummy matte paper that doesn’t deliver much depth, so I wanted to go with a more painterly look as opposed to “real life” color. It’s an amazing experience when you try something new as a photographer and it works out to be one of your favorite new additions to your book.
Check out more of Jennifer’s work at www.jenniferrocholl.com