Ghazalle Badiozamani shoots for The Kitchn
October 2, 2017
I’ve been collaborating with both the editorial and creative services teams of The Kitchn for the greater part of this year. When I was asked to shoot a summer food story I jumped at the chance—who doesn’t love delicious warm-weather treats? Art Director Samantha Bolton put together the story brief with specific ideas about the look and feel for the project, as well as the type of lighting they had envisioned. The goal was for the final product to feel summery and slightly rustic, and that the food should look saturated and lush. When working with different clients, I try to stay true to their specific branding and style while also putting a little bit of myself into each shot.
I was excited to shoot close up shots of the food. I love doing macro food photography, and the detail shots are usually some of my favorite ways to showcase the colors and textures of each ingredient. The Kitchn has a monthly readership of 17 million and, with it’s sister company Apartment Therapy, the two sites reach over 30 million readers every month, so we had to make sure to stay on-brand.
For this particular shoot we used Apartment Therapy founder Maxwell Ryan‘s Brooklyn home as the location. Since this was an editorial shoot, we were working on multiple projects at once. It’s always interesting going into a new space for a shoot as you don’t really know what limitations or challenges (if any) you will encounter until you get there. I always like to be prepared and have a plan for what I am going to do, how I am going to light, etc. At the same time, you have to be prepared to scrap those ideas and think of other solutions on the spot if things don’t go as planned.
I ended up using a combination of natural light and strobe light for the shoot. A majority of the food story was shot with strobes to imitate a natural directional light. Because we discussed every shot in detail days before the shoot date, and we all had a clear vision of what we wanted to create, the shoot was an overall success. The food stylist, Christine Buckley, did a wonderful job of styling the food to look beautiful yet approachable and Samantha Bolton knew exactly what she wanted—yet gave us some latitude to be creative as well.
The three of us had a great working relationship on set and I think it shows in the images.