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Four Days in a Canoe: Mike Basher Shoots a Campaign for Old Town Canoe and Kayak Co.

November 6, 2017

By Mike Basher

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In my spare time, I like to be on the water with my fly rod in-hand. It’s a great disconnect from sitting at a computer trying to convince people to hire me. Sometimes, when I’m lucky, fishing and photography overlap, which was the case with my recent shoot with Old Town Canoe and Kayak Company, which was putting together its 2018 catalog shoot this May on the beautiful lakes in Peoria, Illinois.

Old Town is the tried-and-true brand when it comes to canoes, and they’ve recently (in the last decade, or so) become a huge player in the kayak market—specifically kayak fishing. Now, while we did shoot lifestyle imagery in canoes, I’m just going to focus on the company’s pedal fishing kayak because, for four days, one of these was my home—and it was perfect. I had a cup holder for my coffee, dry storage for my foul weather gear, and a stern well where a Pelican case full of my cameras nestled.

Technically speaking, shoots like these take a ton of preparation. It’s not just an organizational challenge where you need to arrange assistants and grips, but you really have to be prepared for anything and everything. Over the four days that we shot we experienced rain, sun, wind and near hypothermia-inducing temperatures. All the while shooting from a kayak. Preparation and forethought are key.

Projects like this one are every photographer’s dream, being that you’re shooting to card, and really applying yourself artistically to your subject matter. You’re hired to do what you do, and at the end of the day, barring any everyone is happy.

Big thanks to the wonderful folks at Old Town, Johnson Outdoors Watercraft Inc. and the Herman Family at Goose Creek Ranch in Illinois.

See more of Mike’s work at mikebasher.com and his PhotoServe portfolio.

 


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