Scott McDermott – Pretty Intense
January 10, 2018
When Danica Patrick called looking for a photographer for her new self-produced lifestyle & fitness book “Pretty Intense”, I jumped at the chance. We have a good working relationship, she and I worked together on a fatherhood project in 2016.
Like all good health programs Danica’s is comprehensive, focusing on exercise, diet and the mind. More than purely fitness images would be needed. The shoot was at her home in North Carolina and would be half lifestyle shots of her around the house (the pretty part). The other images would be of her working out in her state of the art home gym. We wanted to be much grittier and well, intense. The two styles of images juxtapose each other representing the very different parts of living, normal life and getting down and dirty in the gym.
For the nutrition part of the project, Danica created over 50 recipes for the book that she then prepared and photographed herself over the course of a year. I have to say she is quite a good still life photographer too. Pick up a copy of the book to see how it comes together.