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Steve Tague Changes the Game with Hydro Flask Product Shots

May 31, 2018

By Steve Tague

© Steve Tague

© Steve Tague

© Steve Tague

© Steve Tague

© Steve Tague

© Steve Tague

I have been shooting product photography for Hydro Flask for the past few years. For the most part, everything has been shot clean and consistently lit with the same angles on a white background. Recently though, Eric Molletta, the senior creative services manager, along with marketing project specialist Taylor Bacci came up with a plan to break away from the same photos we have been shooting. That’s how the “Hero Tech” photo shoot was born. Art director/graphic designer Alice Drobna and my crew shot their product line highlighting various features using close-ups, light and shallow depth of field to focus on the special features, like a pure pour opening, honeycomb insulation and proprietary powder coat.

The results will be seen on their website, www.hydroflask.com along with other various collateral. There may be more colors to follow.


More of Steve’s work can be seen at taguephoto.com and his PhotoServe portfolio.


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