Steve Tague Changes the Game with Hydro Flask Product Shots
May 31, 2018
I have been shooting product photography for Hydro Flask for the past few years. For the most part, everything has been shot clean and consistently lit with the same angles on a white background. Recently though, Eric Molletta, the senior creative services manager, along with marketing project specialist Taylor Bacci came up with a plan to break away from the same photos we have been shooting. That’s how the “Hero Tech” photo shoot was born. Art director/graphic designer Alice Drobna and my crew shot their product line highlighting various features using close-ups, light and shallow depth of field to focus on the special features, like a pure pour opening, honeycomb insulation and proprietary powder coat.
The results will be seen on their website, www.hydroflask.com along with other various collateral. There may be more colors to follow.